Cracker Barrel Goes Woke… and Broke

(00:00.488)

Over a Cracker Barrel! yeah, good old Go Woke Go Broke. Yeah, Cracker Barrel stock taking a massive, massive hit after, well, we decided to get rid of the logo. Again, the revamped logo is no bueno in my opinion, and I guess they’re gonna redecorate the stores.

a little bit, maybe try to revamp the menu. Do you think I care? The thing is, I cannot believe the collective freak out in regards to Cracker Barrel. They were, they’re changing it, they’re woke and they’re big LGBTQ. Maybe, maybe. Let me ask you question. Are you upset about Cracker Barrel and what they’re doing? Okay, do you go there?

Just ask it. All you people out there that are upset about Cracker Barrel, do you go to the Cracker Barrel? I live in the South and there’s Cracker Barrels here, there, and everywhere and I ain’t going. I ain’t going. Let me put it to you this way. The company prior,

Prior to making this change is not doing well. Foot traffic is in the toilet. More competition. Changing consumer preferences. The perception of their food not good, food quality, service. And let’s just be honest, they have a bit of an aging customer

base.

(02:02.346)

And the funny thing is, there’s a lot of this aging customer base. They haven’t come back after the pandemic. So they’ve got issues. They’ve got issues. They’ve got to try some way, somehow, some way, somehow to bring in a new load of customers, new customers, new consumers, younger base. That’s what they were trying to do.

changed the logo. I don’t think that that’s going to matter much. I think that there’s other things that you can do. But when you’re in a position like they are, anybody got any ideas? Hey guys out there, I get upset about what they’re doing, changing the logo, changing the interior of the store, wanting to change some menu items. Do you have any ideas how to turn the ship around? Because what they’re doing isn’t working anymore. And again.

The collective, this is how the media works, okay? The amount of people that have gotten their underwear in a bunch over Cracker Barrel. I mean, seriously, you gotta find something else to do with your time. know, compare it to Bud Light. No, Bud Light is strong brand. We’re really having any real issues. It’s Bud Light for crying out loud. The whole, let’s put a Transy on the can. Dumb. Dumb.

Jaguar what they did dumb this I mean the throw in Hail Mary’s as a company people watchdog on wallstreet.com